Three years ago, I created this graphic that seemed to resonate with a lot of you all around the world.
My intention was to raise awareness on how important it is to shop independent, especially at Christmas where it can really mean make or break for the little guys. We’re competing against these huge department stores and high street chains who don’t really fret if they lose a couple of hundred quid, but for us, it’s incredibly damaging. I’m sure the CEO’s of these companies aren’t struggling to pay their rent, or are eating beans on toast every single meal because they can’t afford anything else. They’re not up all night with worry, wondering if going down this career path was the right thing (well actually, maybe they are, but that’s probably a tax-dodging anxiety rather than on-the-poverty-line anxiety!).
By supporting independents at Christmas, you are not only pumping money into that business, but you're also helping that maker live. Pay rent, pay all of those bills (maybe even on time), feed their families. It really is a big deal. Much bigger than giving that CEO of a large corporation some play money for their boat.