Branding: Five Tips for a Successful Logo Design
5 tips for a successful logo design
1. Keep it simple
Simplicity is key when it comes to your logo. The urge to go fancy and frilly may be there, but it needs to be clear, cohesive and legible. There’s no need to overcomplicate things, so keep it simple (and use the guide, if a child can’t draw it, then it’s too much!).
Is your logo based on what’s trendy at the moment? If it is, it isn’t going to last 10-15 years. Think beyond design trends and use what is best suited to your business. You want it to last and remain timeless, so that you don’t have to invest in a rebrand or put in the work yourself every other year.
Does it actually reflect your business, your brand, your values and tone? Does it make sense for your target audience; will they respond to it? You want to make sure that everything in your logo is appropriate to your business and audience. This includes the font choices, colours, icons and other elements. Make sure it is all carefully thought out.
Versatility and adaptability is incredibly important when it comes to your logo. Will it work on all collateral like business cards, stickers, invoices etc? If it’s too big with a lot of detail on, it may not work as well on the smaller pieces of stationery or marketing graphics. Have you created it as a vector, too? If not, you might struggle when it comes to putting your logo on large format collateral like roller banners or tote bags.
5. Start how you mean to go on
Sure, it’s tempting to just buy a premade/template logo off of Etsy, or to get your mate to do a quick Paint job. If you’re thinking; ‘I’m just starting out and don’t have the money so I’m just going to get a premade logo for now and then hire someone later’, it just doesn’t work like that. You need to know your brand story before you even start to look at logos and branding, otherwise none of it is going to make sense to your target audience. If you have a logo that three other businesses have, then that isn’t going to be consistent with your brand story.