knowing your 'why' and how it will keep you motivated

At the start of the year, I rediscovered my 'why', and it's helped bring purpose, productivity and calmness to my schedule. Finding your ‘why’ can sound quite woo but it’s so, so important. Knowing exactly why you want to achieve what you want to achieve brings ultimate purpose + clarity to your goals. Chances are, you won’t know your exact ‘why’ right now, as it takes time and some real digging to discover it. It’s important that you get to your ‘why’ because otherwise, it’ll be very tricky to accomplish your goals as you’ll have no real, tangible reason for them.

To get to your ‘why’, write down some goals that you want to achieve this month, this year, and in the next 5 years. Once you've got some down, ask yourself why it is you want that. Keep asking yourself, over and over, peel away those layers and you’ll find your real ‘why’.

My ‘why’ is this; I want to accomplish my goals because I want to empower as many women as I can into enterprise, I want financial freedom, and I want control over my career and life.

What’s your ‘why’? Write it down, big and proud, and put it where you’ll see it every day (perhaps above your desk, or on a post-it attached to your laptop).

That will be your daily reminder as to why you’re doing this, and it will keep you going when things get tough. Nothing can stop you once you’ve found your real, true ‘why’.