Posts in business
why you're not putting yourself out there

As creative entrepreneurs living in the digital age with the most effective marketing tool (social media) available at our fingertips, the pressure to put yourself out there is on.

A lot of my clients come to me with this feeling of dread-- a pressure to ‘perform’, to portray themselves and their brands in a good light. They worry that they’re going to come off badly and potentially harm their businesses/brands.

This is all of your inner critic's fine work.

Read More
creating purposeful sales targets

Over the past few weeks, I’ve had many conversations with clients or members of the Space about setting sales targets for the year. Some say they have no clue where to start, others say they’re putting it off because quite frankly, they’re scared.

We’re our own bosses because we want a better life for ourselves. We want enough time to spend with family; we want to build a brand that makes a difference in the world; we want to earn enough to live our best life, but we get freaked out when it comes to working out our sales targets because we think we can’t. We think we're not going to reach those figures, or we think we’re not worth it. We say we don’t do it because it’s ‘boring’ but really, it’s because we’re scared of what we’re going to unearth. We don’t believe in ourselves enough to try. And that’s what I want to change.

Read More
businessLola Hoad
Planning for 2018, your way.

It's that time of year where we're bombarded with content that's telling us we need to be ‘better’. A smarter you. A thinner you. A more successful you. It’s telling us that we need to somehow shed our skin and personality from last year and be a ‘new you’. But I don’t think that’s what New Years is for.

I believe it’s a time where we can reflect on the past year, and hone in on our direction for the next. We can see if we’re still on the path to our version of success*, or if we’ve veered off of it somehow. It’s not a time to fall into a pattern of self-hate. It’s a chance to get some perspective on our working habits, and to also celebrate the hell out of our successes from the year.

Read More
businessLola Hoad
Preparing for Christmas Markets/Fairs

This year marks the first Christmas were I'm not spending my weekends in freezing cold halls or losing the will to live in 2 hour long post office queue. I shut down my design studio, LH design, in September so that I could focus on my coaching/OGB and although I'm thankful I won't be dealing with the Christmas Rush this year, I'm sort of missing it! My partner and I used to have so much fun at markets, after the initial stress of wondering if you're going to sell anything/is he going to throw up on a customer (he was ALWAYS hungover because it was ALWAYS his Christmas party the night before). 

Read More
businessLola Hoad
how to run your business when life gets in the way

No matter how well you plan within in your creative life and business, life will happen. Whether it’s an emergency of health, a problem with the house that needs sorting ASAP, or a new bundle of joy arrives-- the universe will throw a little spanner in the works that may mean that you’ll need to take time out from running your business on a daily basis.

So, how can we make sure our businesses continue to run when we need to take time out?

Read More
businessLola Hoad