business

why you're not putting yourself out there

why you're not putting yourself out there

As creative entrepreneurs living in the digital age with the most effective marketing tool (social media) available at our fingertips, the pressure to put yourself out there is on.

A lot of my clients come to me with this feeling of dread-- a pressure to ‘perform’, to portray themselves and their brands in a good light. They worry that they’re going to come off badly and potentially harm their businesses/brands.

This is all of your inner critic's fine work.

creating purposeful sales targets

Over the past few weeks, I’ve had many conversations with clients or members of the Space about setting sales targets for the year. Some say they have no clue where to start, others say they’re putting it off because quite frankly, they’re scared.

We’re our own bosses because we want a better life for ourselves. We want enough time to spend with family; we want to build a brand that makes a difference in the world; we want to earn enough to live our best life, but we get freaked out when it comes to working out our sales targets because we think we can’t. We think we're not going to reach those figures, or we think we’re not worth it. We say we don’t do it because it’s ‘boring’ but really, it’s because we’re scared of what we’re going to unearth. We don’t believe in ourselves enough to try. And that’s what I want to change.

Planning for 2018, your way.

It's that time of year where we're bombarded with content that's telling us we need to be ‘better’. A smarter you. A thinner you. A more successful you. It’s telling us that we need to somehow shed our skin and personality from last year and be a ‘new you’. But I don’t think that’s what New Years is for.

I believe it’s a time where we can reflect on the past year, and hone in on our direction for the next. We can see if we’re still on the path to our version of success*, or if we’ve veered off of it somehow. It’s not a time to fall into a pattern of self-hate. It’s a chance to get some perspective on our working habits, and to also celebrate the hell out of our successes from the year.

Preparing for Christmas Markets/Fairs

This year marks the first Christmas were I'm not spending my weekends in freezing cold halls or losing the will to live in 2 hour long post office queue. I shut down my design studio, LH design, in September so that I could focus on my coaching/OGB and although I'm thankful I won't be dealing with the Christmas Rush this year, I'm sort of missing it! My partner and I used to have so much fun at markets, after the initial stress of wondering if you're going to sell anything/is he going to throw up on a customer (he was ALWAYS hungover because it was ALWAYS his Christmas party the night before). 

how to run your business when life gets in the way

how to run your business when life gets in the way

No matter how well you plan within in your creative life and business, life will happen. Whether it’s an emergency of health, a problem with the house that needs sorting ASAP, or a new bundle of joy arrives-- the universe will throw a little spanner in the works that may mean that you’ll need to take time out from running your business on a daily basis.

So, how can we make sure our businesses continue to run when we need to take time out?

How to Create Content That Will Make Your Ideal Audience Swoon

How to Create Content That Will Make Your Ideal Audience Swoon

What you say is crucial, but how you say it can make all the difference.

By now, you’ll know how important it is to find out exactly who your ideal audience are. It can spell the difference between getting it bang-on and reaching your goals, or getting it slightly off and not getting the results you expected. It’s also about tuning into what makes your people tick - what are their views, beliefs, most inner thoughts, dreams or challenges? How do they view the world?

4 worthy investments you shouldn’t be skipping on

(Heads up, this post contains some affiliate links which means I or both of us may gain a discount from the referral if you go ahead with buying the product.)

There are a tonne of free resources out there on setting up and running a business. I mean, this blog is full of them. You can type a few words into Google and easily find help in the practicalities of growing your business- but building a creative, purpose-driven business requires more than that. Your business is an extension of you so it makes sense that to build something successful, you need to develop and invest in your business and yourself. Your business is worth it.

finding your perfect customer (+ free worksheet)

When you first starting thinking about setting up your own venture, how did you go about it?

Did you A) have an amazing idea for some beautiful handbags, threw yourself into designing them straight away, worked out costings, got a friend’s friend to draw up a logo, and then started production?

Or did you B) have an amazing idea for some beautiful handbags, worked out who would be buying them, worked out costing, started designing, and then produced?

Which option do you think is better?

It’s B.

Before doing any of your designing, production, branding, marketing strategy, you must know exactly who you are selling to.

If you don’t know who your products are for, how are you going to know how to market to them? Will you take certain things into account during the design process? Will your branding go down a different route to ensure it attracts your ideal customer? Knowing who that person is, and knowing them well, will save you a lot of time, aggro, and money.

What I tend to suggest to clients is get a sheet of paper, and write down anything that is linked to your customer. Here is the worksheet that I give to them (for you to download, print out and keep for whenever you create a new product, offering, advertisement, anything).

Find a quiet place, make it cosy (but not too cosy that you fall asleep- I’ve definitely done it), get your pen and write down the answers. First, use it as a brain-dump. Write down whatever first comes into your mind. Then, when you’ve completed it, go back and sit with your answers. Find the true heart of them, and go deep. Get as specific as you can. You’ll then find yourself discovering who your ideal customer is exactly.

Afterwards, you’ll then be able to:

  • Figure out what social platforms they are spending their time on. Spend your time being active where it matters most.

  • Create and sell better products or services because you are able to anticipate your markets’ concerns, behaviors, and wants.

  • Be more effective in your advertising. Knowing where and who to target is especially important for things like Google Adwords and Facebook Ads.

  • Write better copy for your website, ads, and emails because you will have a clear understanding of their pain points, needs, desires and wants.

Let me know how you get on, and as always, I’m cheering you on!

If you've missed it, the worksheet is here.